Google car insurance comparison is a service recently launched by the company to deliver a different approach to providing great value motor quotes. Users of Google in the UK will notice a sponsored listing near the top of the page when they type in the search ‘car insurance’.
Comparing approximately 120 car insurers, Google provides a comparable service similar to others such as GoCompare, MoneySupermarket.com and Confused.com. There are important differences claimed by Google though, such as a promise that neither it nor its insurers will sell any personal details to third parties.
It has been a source of contention in the past that some price comparison websites make assumptions about individuals during the quote-generating process. Google’s car insurance compare service requires the customer to actively select options relating to their vehicle, personal profile and policy requirements.
It will also be interesting to see how the landscape plays out in the UK between Google’s new offering and other well know motor insurance comparison websites?!