Car Insurance Comparison Websites

Car insurance comparison websites – are they all that?

A few years old now but the question remains – are car insurance comparison websites delivering cheap car insurance quotes to UK motorists?

In the light of the recent news from the AA Index which shows that average car insurance costs (between September and December 2009) have risen above £1,000. The index shows average quoted comprehensive car insurance premium rose by 7.2% between September and December last year (2009).

One might assume that The AA’s findings underline the importance of shopping around when you get your annual motor policy renewal notice. However many consumers are quietly questioning the value delivered by many of the leading car insurance comparison web sites i.e.; Gocompare (Seen the adverts….. Remember the adverts!!!).

Direct Line, you might have noticed have actually begun to use the fact that they do not feature on any of the main comparison insurer rosters in their marketing. They are proud of the fact that you can only buy a Direct Line Car Insurance policy from them, and only them!

Another factor which could further drive up the cost of car insurance over the next 12 months is the recent bad weather which has probably doubled the number of claims normally reported at this time of year.

In addition, UK inflation is starting to creep up especially since VAT is now back to 17.5, this will mean claims costs will rise by at least 2.5% for insurers.

If your car insurance policy is up for renewal or you are purchasing your first policy as a new driver, in our opinion it continues to make sense to utilise the time savings provided by comparison sites.

However, always make sure you cannot get your chosen policy cheaper if you buy direct from your chosen insurer and that the features and benefits of your chosen policy match up for the level of cover you really need. Buying on the lowest possible price is not always the most desirable option!


Hi My name is Andrew and my area of expertise is car insurance. I have many years experience within the industry and have built up a considerable amount of knowledge.

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Posted in Car Insurance, Insurance Glossary, Insurance Marketing, New Drivers, Young Drivers

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