The charity for the UK and Republic of Ireland’s insurance industry has launched a new website designed to raise awareness of its work and to provide an informative site for both beneficiaries and potential donors to use.
The Insurance Charities, established in 1902, gives vital financial and practical support to past and present employees of the insurance industry, and their dependent relatives, who are suffering financial hardship.
Potential donors to the charity are provided with easy ways to donate online at the new site, plus the option to sign up for annual membership. The forthcoming fundraising toolkit will provide fundraising ideas and tools for those who want to get involved and help boost the charity’s funds.
The new site retains its newsletter archive and now offers the chance to sign up to receive it by email. Potential beneficiaries are also welcomed at the site, where they can find out if they may be eligible for help and go through a discreet and confidential online application process.
The new case studies area gives a detailed overview of the charity’s work and shows examples of how the charity has helped those in need around the UK and ROI. As well as renewed visual appeal, there are numerous usability and navigation improvements over the old site.
“We rely on help from within the insurance industry, both in the form of donations and spreading the word,” said Marketing Manager Rachel Mason. “We hope the new site enables us to reach not only those who may help us, but also those who may be in need of our help.”