RAC Wins 2007 JD Power Award

RAC have recently scooped the Number 1 Roadside Assistance Provider award in the annual survey undertaken by consumer research company, J.D. Power and Associates.

Motorists have ranked RAC Breakdown Cover top for roadside assistance for the second consecutive year. The results of the UK Roadside Assistance Study show that for roadside assistance, RAC ranks the highest for customer satisfaction.

The survey of over 3000 UK motorists showed that RAC received the highest ratings for all three factors driving customer satisfaction: timing (time taken for help to arrive and time taken at the scene), operator/dispatcher (including time taken to answer the phone, friendliness and reassurance) and mechanic/vehicle driver (includes appearance, courtesy and the ability to do what was needed).

The study also highlighted that the use of subcontractors by RAC is one of the lowest in the industry, which is a key element of satisfaction for the motorist.

Karen Atkins, Research Manager at JD Power comments: “RAC continues to lead the other providers in the industry for roadside assistance, coming out top of our motorist survey for the second year running.”

Neil Thompson, director of service delivery said, “We are delighted to maintain our lead in this award for a second year running, it is a huge achievement for all in our Rescue Service Delivery team.”

“We have also won the Patrol category every year since 2003, which is a great testament to the dedication and passion of our team.” “It’s great to see that our commitment to delivering exceptional service has been recognised by the people that really matter – our customers.”


Hi My name is Andrew and my area of expertise is car insurance. I have many years experience within the industry and have built up a considerable amount of knowledge.

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Posted in Breakdown Insurance, General Car, New Drivers, Safe Driving

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