With each new TV ad seeming to offer even greater incentives and benefits, maybe if we wait long enough insurers will be paying us to take out one of their policies!
We have the ubiquitous Direct Line red telephone and mouse, the Churchill nodding dog, and the Diamond (women only policies) ladies clad in pink. Insurers who have not yet manged to dream up such sophisticated marekting weapons, are reduced to trying to induce motorists with ever greater monetary discounts, price guarantees and policy features/benefits etc.
Surely there must be a more visually and audibly stimulating approach to communicating with drivers who are seeking a first policy or are up for renewing there current deal. We wait with baited breath for the next great car insurance TV ad!