Supermarket wars have spread to the car insurance sector!
The continuing battle between Sainsburys and Tesco for our groceries pound has spread into the cut throat world of motor insurance. Whilst many shoppers show loyalty to one or the other of these two heavyweights, one imagines that brand loyalty is going to be tested to the full in the UK insurance sector.
The Tesco Car Insurance offering plays on the image of the comnpany as delivering excellent value for money. In addition the company incorporates offers for Tesco Clubcard holders (in our opinion, the most successful loyalty card scheme).
Hot on the heels of Tesco motor insurance is the recently re-launched Sainsbury’s car insurance. Central to the re-worked offering is the partnership with RBS Insurance and the promises to give customers a saving of about 15% on premiums in the form of Nectar loyalty card points.
With the average price of motor insurance in the UK having risen by about 30% to £815 in the past 12 months it’s clear that both these two mighty organisations see the potential in delivering incentives to motorists that utilise possible savings through other parts of their business i.e. Buy our car insurance and get cheaper fuel or clubard vouchers for money off cineworld tickets!
Whilst fighting each other for the insurance pound it is clear their is also an opportunity to take business away from high street banks and specialised insurers, both of which have a somewhat tarnished reputations from the banking crisis (fiasco) and the spiralling costs of insurance! It will be interesting to see how it plays out – our money is on Tesco!