When your kids (10 and 9 years of age) start recognising and singing along to the GoCompare radio advertising you kind of realise that the campaign might be working?!
The successful advertising campaign, which runs across all different mediums (TV; Radio; Press and Cinema) is focused on a tuneful rendition of ‘Gocompare’ (simple and effective).
One of the first and most memorable ads on TV was the ’Tenor’ ad in the coffe shop with two guys having a coffee. One says to the other – ‘I wonder how much he was’ and the other chap says something like ‘Don’t worry he was only a tenner!’ Wicked… Gocompare, Gocompare, Gocompare…………………………..